• You have control over the message
• It saves time for you and the reporter
• It helps you get the right facts across to the reporter
• It may be used word for word
• It enables you to inform a number of journalists and stakeholders at the same time 
• You have a copy of what was issued

 What should a News Release contain?

Good News Release’s must contain a news hook – something which will incite the media to take notice of your release. Make sure your News Release contains at least one of these elements

• Is about well-known people
• Is timely
• Has a local angle
• Is of public interest
• Has a novel, quirky, unusual twist or is a ‘first’
• Is about an achievement
• Has emotion such as humour, conflict or tragedy

 Examples of a news release hook can be

• Opening of a new business
• Anniversaries
• Environmental initiatives
• Introduction of new technology
• New product launch or development
• Visiting dignitaries

How do I write a News Release?

• Use short paragraphs
• Use short sentences
• Use lively language
• Use positive words and phrases
• Make sure you have covered What, Where, Why. How, When and Who
  

Also

• Mention the full name of the organisation early in the release
• Attribute all statements to a particular person or the organisation
• Use quotes, which are original, simple and have strength
• Keep information simple and to the point
• Include contact names and phone numbers should further information be required
• Date the release clearly
•  If possible include a good quality image that relates to the story

Can I get someone to do it for me?

Yes you can have a look in the Yellow Pages under Public Relations Consultants.